INTRODUCTION TO
SEACHANGE GUIDE Most people are aware that baby boomers are now reaching the age of retirement or semi-retirement and moving to coastal strips in large numbers. Another major trend is the move of younger people to coastal and country towns in search of what is now termed a Seachange. Improvements in transport and communications enable people to continue to work in either a full or part-time basis, while enjoying a more relaxed lifestyle.
What most people don’t realise is that the move to coastal centres, either for retirement or for a seachange, is pretty much a major do-it-yourself project. It has not been easy to find the lifestyle information that people aged over 50 need to know. The local tourist organisation can tell you about their area’s restaurants, but see how you go if you ask if there’s a cardiologist in town.
Finding the “right’’ centre to move to can be difficult. As people have different requirements, there is no “right’’ place for everybody.
Therefore it is necessary to do some research to see if features offered by various towns satisfy your requirements. There’s more to it than simply moving to the village where you had some great holidays. Unfortunately, if you make the wrong choice, the results can be disastrous.
Rotary Down Under has decided to offer readers a combination of information and practical help. An agreement with the Seachange Guide organisation gives access to its extensive database of centres along Australia’s east coast and its knowledge on relocating.
This special section in the magazine will look at issues to be considered when moving to a coastal town or city.
We will also run reviews of popular towns for retirees and Seachangers, giving information you won’t get from tourist brochures. The first of these reviews covers Coffs Harbour on the New South Wales North Coast. |
Seachange Guide
Commencing with the May, 2004, issue, Rotary Down Under and the Retirees’ Guide organisation will combine to provide Rotary families with practical information and advice to make a Seachange move so much easier. A regular eight-page feature, titled Seachange Guide, will provide readers with comprehensive advice on many of the issues to be considered in a Seachange. |
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As well, there will be detailed facts on most of the popular coastal towns and cities. Readers will be able to get access to details on major coastal centres between Hervey Bay in Queensland and Eden on the New South Wales-Victorian border in turn.
From a commercial aspect, this feature will offer a great advertising opportunity to organisations interested in reaching the over 50s at a time when they are considering major social and financial changes in their lives.
If you are with a company needing to reach people in this situation, advertising in the Seachange Guide will hold many advantages.
Financial services, insurance, property development, retirement villages, home appliances and furniture,
health products, caravans and boats would be appropriate.
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